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Privacy Policy
Last updated: August 23rd, 2022
Welcome to our website,
For us at Victoria Morris, your privacy and the security of your personal data are very important, for this reason we collect and manage your personal data with care and take specific measures designed to keep your personal data secure. This privacy policy (“Privacy Policy” or “Privacy Notice”) contains information on the processing by Victoria Morris of your personal data in relation to your browsing and use of the website and all corresponding webpages thereof, applications, features, functionality, information and services made available by us on or through any of the foregoing (collectively, the “Website”). We also ask you to read the General Conditions of Use and the Conditions relating to registration, which contain additional information and terms and conditions governing your use of the Website. Some aspects of the Website may be subject to additional specific legal terms and conditions, in which case, such terms and conditions will be made available to you when you use or access such services.

1. General Information

Who is the data controller?

Victoria Morris, based at 2473 Lake Avenue, Altadena, CA 91001, United States (“Victoria Morris”, “we”, “us”, “our”, etc.) is the Data Controller, namely the party which decides how and why to process your personal data. You can always contact Victoria Morris with any privacy-related questions or requests by writing to the above address or writing to

2. What personal data do we collect?

The categories of personal data that Victoria Morris collects and processes when you browse or shop on the Website, are as follows:

3. How do we use the personal data collected?

Victoria Morris collects and processes your personal data for the following purposes:

4. My Account

If you create an account on the Website, you may access and edit the following information via your account:

  • Personal Details: check and edit your personal details, email address and password
  • Orders: enter your Order Number to see the list of products you have ordered and information on their delivery status
  • Card wallet: store your credit card details
  • Address Book: store your address details to complete the order process quickly.
  • Wish List: create your ideal wardrobe, a personal collection of your favorite items. Save up to 50 of your most wanted items to follow their availability and add them directly to your Shopping Bag.
  • With your express consent, we may use the contact details you have provided for marketing communications regarding our products and services, in order to update you on news, new arrivals, exclusive products, and on our offers and promotions, and for market research and surveys to determine your level of satisfaction and improve our services.

    With your express consent, Victoria Morris may personalize, in line with your interests, your experience and the content of commercial communications and the offers you will receive when you browse the Website as a registered user. This allows you to streamline the search for products and services of greatest interest to you and, at the same time, allows us to improve our offers to you. Such personalization is made possible by the analysis of your personal data in our possession, described in the paragraph ‘What personal data do we collect?’. In particular, information on purchases you have made in the past and those relating to the sections of the Website you visit most often or the services you use most often help us to understand which products and services are more interesting to you.

    You are responsible for ensuring that the personal data you provide to Victoria Morris is accurate and up to date. To ensure that the information in our possession is correct and allows us to perform properly the activities described above, we invite you to access the section ‘My Profile’ of ‘My Account’ and, if you feel it is necessary, to update it.

    5. Cookies

    The Website uses automatic systems of data collection, such as cookies and similar tracking devices. A cookie is a small data file that is transmitted to the hard drive of an Internet user’s computer, tablet, phone or other device. Cookies allow us to link an Internet user to personal information provided by such user through the Website. Cookies are disseminated by our or our service providers’ servers. Only Victoria Morris (and its service providers) processes the information collected by the cookies on the Website, in order to optimize its services and the Website for the needs and preferences of its users.

    We disseminate cookies in connection with functions such as browsing the Website, purchasing products and supplying "My Account" services. As you may know, each Internet browser allows the deletion of cookies after each session. Your Internet browser contains instructions on how to carry out these procedures of deletion. Please access the appropriate instructions section on your Internet browser if you wish to delete cookies.

    Your acceptance of the use of cookies is necessary to take advantage of many features and services offered by the Website, including the purchase of products. If you set your browser to block or delete cookies, you may not be able to access certain features and services offered by the Website (for example, your computer may not be able to display the image of the product you are in the process of purchasing).

    Our website uses various types of first party cookies (organized and managed by Victoria Morris), and third party cookies (organized and managed by third parties based on their own individual privacy policies) and similar technologies, each of which has a specific function. Below is a table explaining them.

    - Facebook:
    - Google+:
    - Twitter:
    - Instagram:
    - YouTube:
    - You can easily manage your consent or refusal by accessing the section of your browser through the following links:

    IE: Safari: Chrome: Firefox:

    How we respond to do not track signals: At this time the Website does not recognize automated browser signals regarding tracking mechanisms, which may include "do not track" instructions.

    6. Legal Basis of The Processing

    If you are a user located within the European Economic Area, we only process your personal data if one or more of the following legal basis applies:

    The provision of your personal data for these activities is optional.

    7. Who will process your data?

    Your personal data will be processed by Victoria Morris.

    Your personal data may also be transferred to third parties for the purpose of (1) assisting with facilitating transactions on or through the Website, (2) sending you advertisements for our products and services, (3) providing information technology and customer service assistance, and (4) providing, offering, supporting, administering, maintaining and enabling the provision of the Website and our services. These parties have been carefully selected by us and are required to comply with all applicable data protection regulations. These parties have been appointed as data processors and carry out their activities according to the instructions given by Victoria Morris and under its control.

    These third-parties belong to the following categories: site operator, banking operators, internet providers, IT companies, couriers, marketing, and companies specialized in market research and analysis.

    Your data may be disclosed to law enforcement and judicial and administrative authorities, in accordance with applicable law, for the investigation and prosecution of crimes, the prevention and protection from threats to public security, to allow Victoria Morris to ascertain, exercise or defend a right in court, as well as for other reasons related to the protection of the rights and freedoms of others.

    Victoria Morris may also use a variety of third parties, including advertising networks, data exchanges, traffic measurement service providers and marketing analytics service providers to, for example, serve advertisements on the Website, populate user-specific advertisements and/or measure and analyze advertising effectiveness and/or traffic on or in connection with the Website (“Third Party Advertising Providers”) through cookies and/or similar technologies (as described in Section 5). Such Third Party Advertising Providers may enable us to display advertisements based on your use of the Website and other websites, services and platforms you have used or visited.

    8. Extra-EU Transfer

    If you are located in the EU, please note that Victoria Morris and some of the third parties listed in the paragraph ‘Who will process your data?’ may be established in countries outside the European Union. If you are located in the EU, your personal data will only be transferred outside the EU (a) to countries that offer an adequate level of data protection, as established by specific decisions of the European Commission ( community-and-intentional/transfer-of-data-to-third-countries#1’), or (b) pursuant to specific agreements containing safeguard clauses and appropriate guarantees for the protection of your personal data, known as “standard contractual clauses”, approved by the European Commission, or (c) if the data transfer is necessary for the finalization and execution of a contract between you and Victoria Morris (for the purchase of goods offered on our Website, for registration on the Website or use of services on the Website) or for the management of your requests.

    9. How long do we keep the data?

    We keep your personal data for a limited period of time, which differs depending on the type of activity that involves the processing of your personal data. After this period, your data will be permanently erased or otherwise irreversibly rendered anonymous.

    Your personal data are stored in compliance with the terms and criteria specified below:

    In any case, for technical reasons, the termination of the processing and the subsequent definitive deletion or irreversible anonymization of the related personal data shall be effective within thirty days from the terms indicated above.

    10. Children’s Rights

    The Website is not directed to children under the age of majority in their applicable jurisdiction. If you are under 18 (or the age of majority in your applicable jurisdiction), you may use the Website only with the involvement of a parent or guardian. The Website does not knowingly collect, solicit or use personal data of children under the age of 13. If you are under the age of 13, you are not permitted to use the Website.

    11. Rights of California Residents

    Pursuant to California Civil Code Sec. 1789.3, California resident users are entitled to know that they may file grievances and complaints with the California Department of Consumer Affairs, 400 R Street, STE 1080, Sacramento, CA 95814. If you are located in the United States, you may visit for more information about protecting your privacy.

    If you are a resident of California, you may request that we not share your information with certain affiliates or third parties providers for marketing purposes, and/or you may inquire as to how we have shared your information with third parties providers for marketing purposes. In connection with such request, we will identify the types of information shared and provide you with the names and addresses of the third parties with whom the information was shared. Please contact us by emailing

    12. California Privacy Rights

    This section applies solely to the Californian consumers‘ personal information processing (excluding our employees, applicants, staff and contractors). This section is intended to address the relevant notice requirements of the California Consumer Privacy Act of 2018 (the “CCPA”), and uses certain terms having the meaning given in the CCPA.

    To exercise your rights, described above, you can call the toll-free number 1-866-399-1413 from Monday to Friday from 9 a.m. to 11 p.m., excluding public holidays; or email us at the address listed above. If you exercise your rights, we may require you to provide certain information to verify your identity (such as your name, email address, phone number and/or address).

  • No discrimination: If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us.
  • Personal, family and household clients: In addition, under California Civil Code Section 1798.83, if you are a California resident and your business relationship with us is primarily for personal, family or household purposes, you may request certain data regarding our disclosure, if any, of personal information to third parties for the third parties’ direct marketing purposes. To make such a request, please send an email message to our email address below with “Request for California Privacy Information” in the subject line. You may make such a request up to once per calendar year. If applicable, we will provide you, by email, a list of the categories of personal information disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, along with the third parties’ names and addresses. Please note that not all personal information sharing is covered by Section 1798.83‘s requirements.

    13. Your Rights

    At any time you may exercise your rights with reference to the specific processing of your personal data by Victoria Morris. Please find below a general description of these rights and how to exercise them.

    • Access your personal data and rectify it: you have the right to access your personal data and to request that they are correct, modified or supplemented with other information. You may contact us to request a copy of your personal data in our possession.
    • Revoke your consent: you can revoke at any time the consent you may have given for the processing of your personal data for marketing purposes (i.e., for purposes of sending sales and promotional communications and conducting market research and surveys to determine the level of satisfaction and improve our services). Once we have received your request, we will promptly cease the processing of your personal data for marketing purposes.
    • Object to the processing of your data: you have the right to object to the processing of your personal data, under certain conditions.
    • Erasure of your data: you have the right to request the erasure of your personal data, under certain conditions.
    • Restriction of the processing of your personal data: have the right to request that we restrict the processing of your personal data in the following circumstances: when you contest the accuracy of your personal data, when the processing is unlawful but you oppose the erasure of your data, when the processing of your data is no longer needed but you need them for establishment, exercise or defense of legal claims and when you object to processing pending the verification of the reasons of your request.
    • Receiving your data and transferring it to a party other than Victoria Morris (right to data portability). You can ask to receive your data that we process based on your consent or on the basis of a contract with you in a standard format. You may request that we, where technically possible, transfer your data directly to a third party indicated by you. You can exercise the rights described above by accessing your account, or writing to or writing to the address of the data controller.

    In order to ensure that the data of our users are not subject to breaches or unlawful use by third parties, before accepting your request to exercise one of the rights indicated, we will ask you to provide certain information so that we can verify your identity.

    14. Security Measures

    We protect your personal data with specific technical and organizational security measures, aimed to prevent your personal data from being used unlawfully or fraudulently.

    In particular, we use security measures which are designed to ensure: the pseudonymization or encryption of personal data; confidentiality, integrity, availability of your personal data and the resilience of processing systems and services; the ability to restore personal data in case of data breach. Furthermore, Victoria Morris undertakes to regularly test, assess and evaluate the effectiveness of such technical and organizational measures.

    15. Complaints

    If you are located in the EU and believe that the processing of your personal data has been carried out unlawfully, you can lodge a complaint with one of the competent supervisory authorities.

    16. Changes To This Notice

    From time to time, we may modify this Privacy Notice to reflect industry initiatives, third party requirements or changes in the law, technology, our information collection and use practices or the features and functionality of the Website or our services, and such modifications shall be effective upon posting. When we change this Privacy Notice in a material way, a notice will be posted on the Website along with the updated Privacy Notice. Your continued use of the Website after we post a revised Privacy Notice (and, where appropriate, notify you of same) signifies your acceptance of the revised Privacy Notice. It is therefore important that you review this Privacy Notice regularly to ensure you are updated as to any changes. We may continue to process your information based on our legitimate interests or in order to fulfill our obligations under a contract and/or may also seek your affirmative consent to the terms of the updated Privacy Notice. For example, we may ask for your consent before implementing new uses of the personal data that we’ve already collected from you based on such consent, if such new use was not addressed by the privacy policy under which such information was collected or if our legal basis for processing such information changes.

    17. Legislative references

    The processing of your personal data is carried out by Victoria Morris Pottery in full compliance with, as applicable, Regulation (EU) 2016/679, General Data Protection Regulation and any other applicable data protection law.

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    Studio 2473 Lake Avenue Altadena, California 91001 Showroom available by appointment